In a world where cars, bakkies, and trucks are straightforward choices, why does selecting the right broadband seem so confusing for small business owners? Let’s break it down by comparing broadband to choosing the right vehicle for the job.

When you need to transport goods, you wouldn’t expect a small delivery van, like a Nissan NP200, to handle the load of a 10-tonner, such as an Isuzu FTR. Yet, in the world of broadband, mismatches like this happen all the time.

Many small business owners believe that a higher price tag automatically guarantees better performance. However, while cars have been part of our lives for over a century, broadband remains a bit of a mystery. Often, broadband services are sold as plain vanilla offerings, leading to assumptions about their capabilities. When things go wrong, the blame game starts, with the service provider and customer pointing fingers at each other.

This is where the concept of an after-market solution, like Software-Defined Wide Area Networking (SD-WAN), becomes crucial. But here’s the twist: many small businesses see SD-WAN as someone else’s problem, further entangling their connectivity woes.

The real issue often lies in the service provider’s lack of understanding of the customer’s specific needs. They sell broadband like a one-size-fits-all solution, without considering how it will actually be used. Imagine buying an Isuzu 10-tonner without specifying whether you need a refrigerated unit for veggies or a flatbed for hauling vehicles. It would be a costly and comical mismatch.

If your business relies on reliable and resilient connectivity (and which business doesn’t?), it’s time to seriously consider SD-WAN. Stop blaming poor broadband performance and start taking control of your connectivity. Just as you wouldn’t expect a small van to haul tons of cargo, don’t expect basic broadband to meet your business’s complex needs.

When it comes to connectivity, make the right choice from the start—because it’s your business on the line.

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Ronald Bartels ensures that Internet inhabiting things are connected reliably online at Fusion Broadband South Africa - the leading specialized SD-WAN provider in South Africa. Learn more about the best SD-WAN provider in the world! 👉 Contact Fusion